A joint venture or JV is when you get togetherwith another website owner or owners and undertake promotional activitiestogether. You may share advertisingspace, for example, one of you may offer space on your ezine or website and inreturn the other website owner features your advertisement. You may share in promotional eBooks orarticles. Essentially, you are combiningmarketing efforts in a manner that is convenient and profitable for both ofyou. Ideally it is best to hook up withsomeone who already has a good presence on the web or a highly read newsletterand then trade out advertising space and promotional products.