Continuing the series regarding ebooks as a tool of promotion, after you’ve decided on the main specifics as touched upon in the second part, it’s time to get writing. Many specialists prefer to put their own book together, which is the best way. You will know better than anyone what your vision is. You’ll know precisely how much or how little you want to offer by way of information to your readers.

If you decide to author your own ebook for promotional purposes, keep these things in mind:

• Be on the lookout for typos, misspellings and errors. You don’t want your audience to assume you ignore details.
• You don’t need a degree in language, but you do need to create a readable book. Stay away from cliches (i.e. “cool as a cucumber”), vary your sentence lengths, and don’t come across as overbearing or snide.
• Create relevant and reasonable sections or chapters. Have a clear beginning and ending.
• Don’t expect your reader to “just look over,” errors, even if your book is free. Again, you want to convey your professionalism and knowledge, not inattention to detail.
• Take the time to make a good cover image.
• Don’t forget to promote your free ebook.

If you simply do not have time to compile an ebook, you can always outsource. Freelance writers and authors are available throughout the internet and can help you create everything from web site content to ebooks. Here are some considerations if you want to hire your ebook project out:

• Always go through a reliable payment company, such as Paypal, so you can protect yourself and your investment.
• Consider either paying only when the project is incomplete or half up-front and the other half upon completion.
• You get what you pay for. If the ebook comes back with multiple errors and formatting issues, you might as well write it yourself. Most experts agree to go with a writer who has a history, credentials and who gives you an estimate that isn’t too low or too high.
• Keep in mind that your freelancer needs good communication from you. Explicitly tell them what you want.
• Do not anticipate the freelancer will drop everything else to devote all their time to your book. Legitimate, successful freelancers will have multiple projects from multiple clients at the same time.
• Keep your communication reasonable. A small ebook doesn’t really need further communication than what can be done via email or instant messenger. Don’t make ridiculous demands such as the prospective writer needs 8 hours of open time daily in case you want to telephone them and you don’t want any background noise if you do decide to call.

With the options available to business owners, you are really only limited by your time and budget.